Support Your Supporters

If someone is cheerleading for you, show your appreciation

Rojan Maharjan via Unsplash

Some of the best marketing doesn’t come from within the firm, but from customers. Customers make referrals, recommendations and online review videos. People wear t-shirts, put stickers on their cars and even get tattoos emblazoned with company logos. Customers spread news about the company on social media and post images of products in action and fun settings…